2010年随着全球经济的回暖，中国酒店业迎来了崭新的发展契机。国务院总理温家宝在《关于加快发展旅游业的意见》中指出，将旅游业定位为战略性支柱产业和人民群众更加满意的现代服务业,同时也为旅游业今后的发展指明了方向。

     “第二届中国酒店业品牌峰会”将于2010年7月22-25日在海南 • 三亚隆重举办，它将汇聚国家相关部委、行业权威机构领导及业界权威专家针对酒店企业核心竞争力的产业趋势和政策导向等问题进行深度探讨，并全面剖析酒店业的经营状况与发展契机，如何转型低碳环保型旅游酒店，解析企业发展难题，携手探索酒店策略管理新思路，诠释酒店健康发展新理念，探讨未来行业复兴之路。本届峰会将采取主题演讲、高端对话、圆桌会议和专题讨论等互动形式，是一届中国酒店业与国际同行对话的顶级盛会。

     峰会期间将举办“第二届中国酒店业品牌峰会表彰盛典”活动。本次评选活动本着“公平、公正、公开”的原则，通过顾问委员会提名、专家组市场调研、消费者抽样问卷调查，以及进行网络和手机短信等公众投票方式，从酒店企业的影响力、竞争力、诚信度、经营理念、品牌价值、创新能力等多个方面全面衡量，最终确认贵单位入围称号。获得殊荣的单位将由部委领导及与会专家现场颁发荣誉，并由组委会联合各合作单位及中国酒店业近百家媒体进行相关专访和报道。

     In 2010, with the recovery of the global economy, China’s hotel industry has been blessed with a new opportunity for development. Premier Wen Jiabao made a remark in the Guidelines on Promoting a Rapid Development of Tourism, positioning tourism as a strategic pillar industry and modern service industry better satisfying the mass. The Guideline has also offered the development direction of the tourism in future.

     The Second China’s Hotel Brand Summit will be held in Sanya City, Hainan Province, from 22th, July to 25th, July. It will be a grand gathering for leaders and experts from relevant state ministries and the industry authority institutions to have a profound/in-depth discussion on the issues of the industry trends and policy changes concerning the core competitiveness of hotel enterprises. It will also analyze the operating states of the hotels and developing chances for them, have talks over how to transform the hotels into low-carbon, environment-friendly tourist ones, make an analysis on the difficulties encountered by the hotels, jointly explore the new mindset on hotel’s management, elaborate on the new development conceptions on the healthy development of hotels, and probe the rejuvenating approach for the hotel industry in future. There will be keynote speeches, high-level talks, round-table meetings and seminars in the summit, which will be a top-level summit for exchanges between China’s hotel industry and its international counterparts.

    The Second Honoring Ceremony on Brand Summit of China’s Hotel Industry will also be held during the summit aforesaid. The selection is guided by the principle of Fair, just and transparent spirit, confirming the finalists by way of nomination from the Concil Commission, market investigation by experts, sampling questionnaires from consumers as well as public vote through internet and short messages, and the influence, competitiveness, credibility, operating philosophy, brand value as well as innovative capability will be taken full consideration when appraised. The winners will be awarded with certificates by leaders of relevant state ministries and the participating experts, and the winners will also be jointly interviewed with the cooperating partners under the organizing committee by nearly a hundred media from China’s Hotel industry.